MBA Digital Marketing

The Master of Business Administration (MBA) Digital Marketing postgraduate course is an extensive course that focuses on the application of the theories of Business Administration and Management in the strategic analysis and conversion of digital data and information into retail and financial profit in the multiple traditional domains of business like Accounts, Finance, Human Resources (HR), Marketing, and Operations; and new and upcoming domains like Education, Events, Fashion, Hospitality, Industrialization, Information Technology (IT), Healthcare, Forestry, Logistics and Supply Chain, Sports, Corporate Social Responsibility (CSR), and Tourism. The modes of business engagement include Social Media Marketing, Guest Posting, Blogging, Branding, and Online Reputation Management. 

The MBA Digital Marketing course is a trending and popular course that includes theoretical concepts, research topics, dissertations, practical applications, and industry-oriented subjects related to:

• Affiliate Marketing
• Brand Planning
• Business Communication
• Business Communications 
• Business Ethics 
• Business Research Methods 
• Business Systems & Procedures 
• Consumer Insights 
• Content Marketing 
• Data Analytics 
• Digital Branding 
• E-business & E-commerce 
• Email Marketing 
• Enterprise Analysis 
• Financial Accounting 
• Financial Management 
• Human Resource Management 
• Industry Analysis 
• Information Technology (IT)
• Managerial Economics 
• Marketing Management 
• Market Monitoring & Regulation
• Mobile Marketing 
• MS Excel & Advanced Excel 
• Online Reputation Management 
• Operations Management 
• Organizational Behavior 
• Quantitative Techniques 
• Research Methodology 
• Sales and Distribution Management 
• Search Engine Marketing 
• Selling & Negotiation 
• Social Media Marketing 
• Strategic Management 
• Sustainability Management
• Web Analytics

The course has various features which make it a popular choice among management aspirants:

• Internationally recognized curriculum
• Curriculum taught by highly qualified international faculty
• Advanced infrastructure and facilities
• Domain-specific courses and certifications
• Industrial visits, internships, projects, and dissertations
• Students are trained to be important resources in companies abroad 

Candidates will have diverse knowledge about SEO and SEM, website traffic monitoring and attraction, payment gateways, profit and loss, and budget assessment. Capabilities, experiences, and skills are built and developed so that candidates are ready to flourish and succeed in their future online business enterprise. On-site internships ensure that candidates are equipped to tackle and resolve real-world business and industrial problems so that they can become adaptable leaders in the dynamic online business environment.

Personal Skills like communication, research, teamwork, and attention to detail; and Professional Skills like project management, logical reasoning, decision-making, and entrepreneurship are enhanced through the MBA Digital Marketing postgraduate course